Top Social Media Influencers In Dubai, UAE
- Posted On : 2025-08-12
Social media has become a daily source of entertainment, inspiration, and new ideas for people. Here, the influencers with their creative storytelling and real-life experiences are making meaningful connections with a wide and diverse audience and becoming the key opinion leaders across industries.
The UAE, being the social media capital of the world, is home to many famous and talented influencers. From beauty icon Huda Kattan to travel enthusiast Karen Wazez and comedy creator Khalid Al Ameri, these amazing social media influencers, with their high-quality and captivating content, are engaging and influencing the perspectives of the people in the UAE and beyond.
In fact, reports show that One-third of the UAE population relies on these influencers to discover new brands and form their perceptions around them. Top brands from various sectors, like Gucci, The Dubai Mall, Atlantis The Royal, Dior, Burj Al Arab, Cartier, etc., have partnered with social media influencers to expand their brand’s name in the UAE and global market. Reports also say 76.9% of brands in Dubai confirmed that working with influencers is their top priority for enhancing their reach, building trust and connections, and boosting their ROI.
That’s why, after thorough research and detailed analysis of key factors of influencers, the top influencer marketing agency in Dubai has curated a list of the best social media influencers in the UAE. Brands can easily go through them and find the relevant influencers matching with their values and goals.
Let us look into them!
List of Top Social Media Influencers In Dubai, UAE
Content
1. Lilly Samy
About the Influencer
Lilly Samy is a famous fashion influencer in Dubai. She is known for her bold and amazing fashion sense. Her audience admires her comedy vlogs, travel diaries, and moments from events.
She has collaborated with many top brands like Essence Cosmetics, MBC Group, Splash, Kayali, and many more. Lilly’s elite choices and highly engaging style make her one of the most followed fashion personalities in the region.
KPIs
- Followers: 1M
- Engagement rate: 1.68%
2. Sultan Beibars
About the Influencer
Sultan Beibars is a popular lifestyle influencer in Dubai. His content is a collection of his energy-filled dance videos, classy fashion sense, and love for luxury cars.
He has collaborated with many top companies based in Dubai. Sultan was featured in many outlets and has given interviews on famous shows like the Lovin' Dubai show.
KPIs
- Followers: 1M
- Engagement rate: 21.57%
3. Sawsan Abdulqader
About the Influencer
Sawsan Abdulqader is a well-known influencer and entrepreneur from Dubai. She was also a talented TV presenter. Her Instagram shows her classy fashion picks and modern style.
She is also a strong supporter of local artists and designers. Sawsan was among the top influencers in the UAE. She is active in charity work and uses her platform to promote social causes.
KPIs
- Followers: 1M
- Engagement rate: 4.84%
4. Noba Nabil
About the Influencer
Noha is a renowned beauty influencer in Dubai. Her content is focused on beauty tutorials, tips and regimes, which she shares with her audience. She has been named one of Forbes Middle East’s most influential Arab women.
Noha has collaborated with top luxury brands and is also the founder of @nohanabilbeauty. She is listed among the most successful style icons in the region.
KPIs
- Followers: 13M
- Engagement rate: 2.29%
5. Nora Shant Vartan
About the Influencer
Nora Shant Vartan is a popular influencer living in Dubai. She is an MBC TV presenter and a well-known celebrity makeup artist. Her audience admires Nora for her professional makeup skills and simple content.
She has worked with many beauty brands, such as Kiko, Maybelline, Fenty Beauty, etc. Nora also provides beauty master classes and detailed tutorials for her audience.
KPIs
- Followers: 730K
- Engagement rate: 2.07%
6. Gehna Advani
About the Influencer
Gehna Advani is a beauty, fashion, and lifestyle influencer from Dubai. She shares her modeling and travel journey with her followers. Gehna was also honored with the Dubai Hot100 Most Influential award.
She is also well known as a DJ and admired by her followers as one of the best influencers in the region.
KPIs
- Followers: 421K
- Engagement rate: 1.76%
7. Thasneem Thaj
About the Influencer
Thasneem Thaj is a popular food influencer in Dubai. Her posts are filled with her exploration of Kerala foods and other trendy baked dishes. On her Instagram page, @thathungrybelly, she has beautifully displayed a series of food experiments with her community.
Thasneem has collaborated with brands like Trendydol, Maggi, Al Rawabi and various other cookware brands. Her content is a step-by-step process, making it easy for her budding chef followers.
KPIs
- Followers: 543K
- Engagement rate: 8.17%
8. Hamidreza Ebtekar
About the Influencer
Hamidreza is known as @dubaitastes on Instagram. He is a food influencer known for his food explorations and sharing the best eats with his followers.
He makes sure he covers a diverse range of cuisines and culinary styles. Zengo, Logma, Rockfish, and French Rivera are some of the food companies that partnered with Ebtekar.
KPIs
- Followers: 967K
- Engagement rate: 2.43%
9. Arezoo Muslemi
About the Influencer
Arezoo is a content creator who shares her love for food, travel, and lifestyle. She was honored as Filmfare’s Best Food Influencer UAE 2024. She has explored more than 195 countries and experienced a variety of cuisines.
Other than food, she also shares content on fitness and skincare. Together with her husband, she creates some of the best fun-filled and engaging content for her UAE audience.
KPIs
- Followers: 265K
- Engagement rate: 4.19%
10. Amna Al Qubaisi
About the Influencer
Arezoo is a content creator who shares her love for food, travel, and lifestyle. She was honored as Filmfare’s Best Food Influencer UAE 2024. She has explored more than 195 countries and experienced a variety of cuisines.
Other than food, she also shares content on fitness and skincare. Together with her husband, she creates some of the best fun-filled and engaging content for her UAE audience.
KPIs
- Followers: 265K
- Engagement rate: 4.19%
11. Ali AL Hmoudi
About the Influencer
Ali is a popular Emirati supercar enthusiast from Dubai. He posts exciting videos and photos of his car-testing adventures from around the world. He shares his content in Arabic and English, considering his arab and global followers.
His audience loves to engage with his content, showing high-performance engines, rare vehicles, and his driving thrills. Ali has worked with some of the best automobile companies like Bentley and Lamborghini.
KPIs
- Followers: 809K
- Engagement rate: 10.72%
10. Arab Supercars
About the Influencer
Tarek is an automobile influencer from Dubai. On Instagram, he is known as Arab Superstars, who shares detailed and interesting content on cars with his followers. He focuses on almost every supercar in the Middle East. His automobile-loving community loves to engage with his exotic and high-performance vehicle content.
He also shares exclusive videos of cars used by the Dubai police. Tarek also provides details of car loans and second-hand cars, which is very helpful for his audience.
KPIs
- Followers: 369K
- Engagement rate: 1.59%
10. Kartik Iyer
About the Influencer
Kartik Iyer is a popular financial influencer in Dubai. His Instagram account is known as @financial.wingman. He is a CFA charterholder and dedicated to making finance fun and approachable.
He shares daily small-sized personal finance tips and wisdom with his followers. Kartik also has a podcast named "Making Money Simple & Fun," which features CEOs of famous firms like PolicyBazaar.
KPIs
- Followers: 20K
- Engagement rate: 4.33%
10. Fadi Al Kurdi
About the Influencer
Fadi Alkurdi is a forex and financial markets expert. He shares finance-related tips and market updates and sometimes speaks on motivational topics in Arabic.
He makes sure his followers resonate with his content and puts them at ease to understand the hard terms of trading and investing. He shares his knowledge in Arabic also for the convenience of his arab followers.
KPIs
- Followers: 185K
- Engagement rate: 1.16%
10. Raji Kaippallil
About the Influencer
Raji Kaippallil is a financial advisor who helps Millennials and Gen Z learn everything about money, investing, and early retirement. She shares easy-to-understand tips, her experiences, and advice on building wealth.
She also offers courses, workshops, and one-on-one sessions to guide people in taking control of their finances.
KPIs
- Followers: 96K
- Engagement rate: 2.46%
Conclusion
In Dubai, social media influencers have become the trusted voices who, with their relatable and authentic content, are engaging the audience and building meaningful and strong connections with the audiences. These Social Media influencers are educating, inspiring and influencing the purchasing decisions of their audience digitally.
For brands, partnering with these influencers offers a wide scope and effective way to connect with their target audience, expand their reach, build trust and credibility, and boost higher ROI through engaging marketing campaigns.
Connect with us today and start your brand’s real growth journey!